3 Years, 3 Founders, 3 Questions: Scaling Impact at BobiHealth

One year ago, we explored how BobiHealth was navigating new business strategies and exploring opportunities for expansion. This month, as we approach our third anniversary, we’re revisiting our goals and expectations and reflecting on what we’ve learned and how we’ve grown. To mark this milestone, we’re checking back in with our three founders—Dave, Mohit, and Ann—to discuss how we’ve turned three years of lessons into a lasting legacy of equity and empathy.

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Question 1: Dave, last year, you shared that the company needed to strategically pivot from a business-to-customer (B2C) model to business-to-business (B2B) model. Since then, BobiHealth has launched partnerships with The Parent Collective and Saga Health. Can you share how these partnerships have supported your vision of radically inclusive maternal care?  

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Dave’s response:  These two partnerships advance our radically inclusive maternal care vision in complementary ways: they help us expand our reach to pregnant people with trusted community support and reduce cost barriers with benefits-based access—both of which are essential to making proactive maternal health support available beyond a narrow “ideal user” profile.

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The Parent Collective delivers evidence-based prenatal and postpartum education led by nurses and midwives, offered in-person (in select cities) and online. Partnering with them supports our vision of radically inclusive care by:

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• Reaching parents outside traditional clinical pathways, including those who rely on community education, peer networks, or virtual support

• Building trust and confidence through health educator-led programming and peer connection, key drivers of engagement for families who may feel overlooked or judged in traditional healthcare settings

• Creating a stronger bridge between education and ongoing daily support, so parents can move from learning (“what symptoms should I watch for?”) to action (“when should I contact my healthcare provider?”) with a digital companion

 Our partnership with Saga Health made BobiHealth FSA/HSA eligible, so families can pay using pre-tax healthcare dollars rather than out-of-pocket. Saga is positioned as an AI-powered all-in-one HSA platform, which aligns with our B2B shift toward benefits and payer and employer pathways. This supports our vision of radically inclusive care by:

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• Reducing cost as a barrier to preventative monitoring and guidance, especially for families with high-deductible plans or tight budgets

• Improving adoption and continuity by enabling simpler benefits-based payments, which support earlier and more consistent engagement

• Strengthening our alignment with value-based care goals by supporting proactive monitoring using existing healthcare dollars

The bottom line is, The Parent Collective helps us scale inclusion through trusted education and community, and Saga Health helps us scale inclusion through affordability and benefits access. Together, they make our pivot to B2B real by embedding BobiHealth into ecosystems that can reach and retain far more diverse families than a B2C approach alone.

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Question 2: Mohit, you’ve discussed the importance of user-empathy and co-designing technology solutions with those they aim to serve. How has the platform evolved over the past year to solicit and integrate user feedback and are there any upcoming revisions you’re looking forward to launching in the coming months?    

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Mohit’s Answer: Over the past year, one of the biggest shifts for us has been making user feedback a more intentional part of how the platform evolves. In maternal health, trust and usability matter just as much as innovation, so we’ve worked to listen closely to how individuals and families actually experience the app throughout their pregnancy journey, not just what features sound good in theory. That feedback has helped shape everything from a more personalized user experience and expanded educational content to features like bilingual access, a doula-inspired chatbot, and easier ways for users to track, understand, and share their health data between appointments. What’s been especially important is treating feedback as an ongoing design input, not a one-time checkpoint. We think a lot about how to reduce friction, make the experience feel more supportive, and ensure the technology is responsive to the emotional as well as clinical realities of pregnancy.

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Looking ahead, I’m especially excited about the next phase of the platform as we expand postpartum support, deepen personalization, and continue building features that strengthen the connection between families and healthcare teams. The goal is to keep evolving BobiHealth into a platform that feels not only intelligent, but that is truly supportive and inclusive at every stage of the journey.

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Question 3: Ann, BobiHealth was born from your personal experiences with the gaps in the maternal care system. Now that we’re three years in, how are you ensuring that we continue to provide the personalized support pregnant individuals need as the platform expands and the business model evolves?

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Ann’s Answer: In the past three years, our app has grown tremendously and it has become more personalized than ever before. Over the last year, we’ve updated the app to help our users feel even more confident and take even more ownership of their health.  

Families who download our app not only get personalized feedback when they track their vital signs and symptoms, they now also have access to our doula-inspired chatbot, BobiBot. Our medical team built BobiBot to provide clinically approved answers to questions users have throughout their pregnancy journey. They can also select the tone of the chatbot to match their style—whether they want it to be calm and mindful, professional and informative, supportive and caring, or upbeat and motivational.  

We also launched an educational hub, filled with reading materials and videos to help families better understand what they’re experiencing and to become better advocates for themselves when they see their healthcare providers. By pairing the educational hub with the app’s download data feature, pregnant individuals can share the data they have collected in between medical appointments to give a more in-depth picture of their health and come prepared with clear questions for their providers, which can improve communication between the patient and provider as well as ensure they get the personalized care they need.

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Concluding Remarks

As we reflect on three years of growth, it’s clear that the future of maternal health requires continued collaboration.  

For our healthcare system partners, whether you’re a provider, facility administrator, employer, or insurer—we’d love to discuss how we can work together as we continue to grow.  

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For our expectant users and families, we want to hear from you: Tell us what pregnancy health challenge you’d like us address next? We love hearing about your experiences with the app so we can better serve you!

Let’s make pregnancy safer, together.

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