BobiHealth Takes Top Honors at HITLAB Innovation World Cup

The event drew applicants from around the world and offered one of the larger startup prize pools in Utah's innovation ecosystem. The HITLAB Innovation World Cup brought six judges, seventeen mentors, and a $96,000 prize pool to Utah Valley University's campus. The event's promotional video pulled 1.1 million views on YouTube.

Esra believes the market timing is right. Bill payers — the insurers and government programs that cover the cost of care — are actively discussing real-world data and predictive models in ways they were not a few years ago. "I feel like we're in a just-in-time situation," he said, "where we can take advantage of the momentum to get this going."

Esra believes winning HITLAB could accelerate those efforts. The competition came with study support, credibility, and access to a network of investors and providers, what Esra called "white gloves." He noted that past HITLAB winners have gone on to build significant companies.

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